Two big tech giants with a history of bringing revolutionary products, making new industry standards and creating new industries. But now its time for Augmented Reality and Virtual Reality.
It took AR and VR a long time to come to the mainstream but due to technological advancement, AR and VR rose again and taken the tech industry expeditiously.
With the increase of AR/VR development and innovation more and more tech companies are taking interest in these technologies. Google and Apple are one of them.
Lets start with Apple.
Tim Cook, CEO Apple seems very excited about AR and time to time he praised AR and its applications.
I regard it(Augmented Reality) as a big idea, like the smartphone — Tim Cook
Recently at Apple World Wide Developers Conference 2017, Apple announced its AR and VR plans.
It revealed its new iMac with VR support, announced support for Unity and Unreal Engine and also for Steam VR.
Apple also launched its augmented reality platform ARkit.
After seeing Apple’s patented VR/AR glasses designs industry experts are all waiting for what Apple is hiding inside its offices.
Robert Scoble AR/VR Herald also rumored that Apple is working on light weight AR/VR glasses.
So VR support for iMacs and AR platform are just stepping stone, there are more great things to come from Apple.
Google is already dominating AR and VR industry. With two virtual reality headsets, 360 VR Camera, VR development tools and many great VR apps on Play Store.
Here are some Google’s remarkable contributions to Virtual Reality industry.
DIY cardboard smartphone virtual reality headset
An easy to wear virtual reality headset with a controller.
Enjoy roaming around the world in VR
Take students to virtual reality field trips
Paint in 3d space. App for Oculus and HTC Vive
Google’s professional VR video solution
Everything you need to develop VR apps
Although Apple seems to be behind form its competitors like Facebook and Google who have already launched amazing AR/VR apps and hardware.
But when it comes to developing innovative and revolutionary technology, Apple is still a leader.
And after WWDC 2017 Apple have shown that it is serious about VR and AR.
There is still a long way to go, AR and VR industry is still young. But its good that tech giants are bringing innovations to grow these industry.